The tools used are essentially visual aids that can quickly and clearly tell a story of a process, such as making an airline reservation, fulfilling online orders or transferring funds from one bank account to another. You can personalize the workbook template by adding your company name and logo. The purpose of business process modeling is to improve performance by increasing efficiency and productivity. MaRS workbooks are comprised of two elements―the workbook guide, which contains instructions, examples and activities, and the workbook template, in which you can write your responses. Workbook 1: Crafting your value proposition.Each workbook adds to the foundation of the previous one: This workbook is part two of a two-part series, Fundamentals of entrepreneurial management, covering the creation of a value proposition and business model. Evaluate and update your business model documentation.

Clarify and test your business model assumptions.Understand the process of designing a business model.The purpose of this workbook is to help you through the process of developing a comprehensive business model. Entrepreneurs who are in the process of designing their business model require an approach that allows them to understand if and how a value proposition can be successfully scaled up to a profitable business.

Business modelling tools market