Create instant recognition and a memorable association with a great event. You’ll have the ability to manipulate every element of your scene to be completely in step with the brand you’re representing, from colours to logos, fonts, and illustrative elements. Your print budget just shrunk significantly! Brand and instantly rebrand your full stage set at the touch of a button, switching out sponsor logos or business branding with ease. The only limits are your imagination when it comes to green screen technology, so make sure you’re working with a production team who prides itself on an innovative and creative approach to the creation of the graphics that you put into play. Moving graphics, floating objects, interactive and manipulatable elements, and a kaleidoscope of colours – a green screen gives you the ability to transform your stage into the ultimate set. Let’s explore why green screens are used and preferred in hybrid, live stream, and virtual events. Now the same kind of functionality can be added to your own event’s presentation We’re used to seeing the technique used daily on our television screens as weather forecasters use green screens to present CGI maps. Green is a common choice as it tends not to match skin tones (any colour that matches the screen too closely will be picked up as background, causing a ‘hole’ in your image.) What Are Green Screens Used For? Having said the clue is in the name, a green screen can theoretically be any colour, provided its uniform. The result? Complete control over the background of your image, which can be manipulated in any way you wish. A green screen enables chroma key compositing (or chroma keying) – a visual effects technique typically applied in video or post-production to seamlessly merge two images or streams together based on their hue. We’ll level with you, the clue is in the name. One brilliant technical element that adds huge value and impact to events is the green screen… Why Are Green Screens Green?

The way that we run events has changed dramatically since the pandemic, giving rise to a flood of innovation and a real game change in the quality, user experience, and audience expectations of events.

Green screen for streaming